Mission272+ Campaign Innovations from the BJP

Editor’s Pick

BJP to launch ‘Chai pe Charcha’ initiative from 12 February

Moulishree Srivastava and Gyan Varma, Live Mint, 4th February 2014

The Bharatiya Janata Party (BJP) is launching two outreach programmes simultaneously across the country in a bid to increase its vote share and identify people who are likely to vote for the party in the coming general election. The first outreach is a mobile phone-based initiative where party cadre and volunteers will ask people to register themselves as BJP supporters by texting their voter IDs to specified phone numbers. The second initiative is called Chai pe Charcha (teatime chats), in which senior BJP leaders, including Modi, will hold meetings over tea with people in 300 cities and 1,000 locations.

Mission272+ Campaign Diary on @niticentral

NitiCentral, 4th February 2014

Mission272+ is the BJP initiative to ensure that the BJP gets a clear majority in the upcoming general election. The initiative is now gaining momentum and so it makes it pertinent to keep a diary of the campaign.

What’s Trending on Social Media

BJP’s answer to tea vendor jibe: a ‘Chai par charcha’ campaign to pitch Narendra Modi

Ketki Angre, NDTV, 4th February 2014

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The BJP has launched its “chai par charcha” or “discussion over tea” campaign, a mega outreach programme named to highlight that its prime ministerial candidate Narendra Modi sold tea on trains as a young boy.

Narendra Modi fever grips UP: Prominent SP, BSP leaders to formally jump on Modi bandwagon

Manmohan Rai, The Economic Times, 5th February 2014

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With the BJP all set to announce its candidates for the Lok Sabha polls next week, the stage is set for several prominent leaders of other parties to formally jump on the Narendra Modi bandwagon.

In Kashmir’s separatist red zone, BJP gets support from former stone-pelters

Sameer Yasir, First Post, 4th February 2014

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BJYM State Vice-President Ashiq Hussain Dar who has been working to bring Kashmiri youth into the party fold says it is not the coming elections that led them to join, but the sense of oneness the boys get when a state president of a national party meets them many times. “No political leader, not even an MLA, has meet them before us. Are they not part of us? Are they not Indians,” Ashiq asks.

Madras high court refuses to stall Modi’s public meeting

A Subramani, The Times of India, 4th February 2014

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Dismissing the PIL, the first bench of Chief Justice R K Agrawal and Justice K Ravichandrabaabu said: “A careful perusal of the affidavit filed in support of the writ petition would only show that the writ petition has been filed as a publicity-oriented action rather than a public interest litigation.”

AAP is a party of pathological liars: Arun Jaitley

Hindustan Times, 4th February 2014

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Criticising the presence of AAP supporters, Jaitley said: “Those who can’t govern, they use such gimmicks (demonstrations and protests), it is a politics of falsehood and fraud,” he said.